Marketing
Protocol Research & Design
Consultancy
Marketing
Strategic Consulting and Planning
Market Analysis: In-depth research and analysis of market trends and competitors
Brand Positioning: Crafting a distinctive brand identity that resonates with your audience and sets you apart from competitors.
Campaign Strategy: Developing tailored marketing campaigns that align with your business goals and maximize ROI.
Content Creation and Management
Content Strategy: Creating comprehensive content plans that include blog posts, articles, whitepapers, technical whitepapers, reports, technical documentation and social media content.
Multimedia Production: Producing engaging videos, PowerPoints and infographics that communicate your message effectively.
Community Engagement: Building and nurturing vibrant online communities on platforms like Discord, Telegram, and Telegram.
Analytics and Reporting
Performance Tracking: Monitoring the performance of all marketing activities and campaigns with analytics tools.
Data-Driven Insights: Providing actionable insights and recommendations based on comprehensive data analysis.
Regular Reporting: Delivering detailed and transparent reports to keep you informed of progress and results.
Managing Paid Advertising Campaigns
PPC Campaigns: Managing pay-per-click campaigns on Google Ads, social media platforms, and crypto-specific ad networks.
Display Advertising: Creating and placing eye-catching display ads across your relevant websites and platforms.
Retargeting: Implementing retargeting strategies to convert visitors into loyal customers.
Social Media Marketing
Platform Optimization:Optimizing your presence on key social media platforms, including Twitter (X), Discord and Telegram.
Campaign Management: Running targeted advertising campaigns to increase visibility, engagement, and conversions.
Search Engine Optimization (SEO)
On-Page SEO: Optimize your website content and structure to improve search engine rankings.
Off-Page SEO: Build high-quality backlinks and leveraging social signals to boost your domain authority.
Technical SEO: Ensure your website’s technical foundation is robust and search-engine friendly.
AI-Powered Optimization: Elevate your web 3 project's visibility by optimizing content for AI algorithms and smart assistants, ensuring seamless discovery and engagement.
Protocol Research & Design
We specialize in both protocol design and crypto-economic design for web 3 networks, ensuring robust and secure economic and staking models that enhance network integrity and performance.
Analytics and Reporting
Tokenomics Design and Analysis: We design game-theory optimized and unique tokenomics, economic models, and airdrop mechanisms and campaigns to amplify digital asset engagement and value.
Governance Models Development: We develop novel or enhance existing governance mechanisms, whether requiring on-chain solutions or DAO-based solutions, ensuring that governance retains decentralization, scalability, and security.
Slashing Mechanisms: We develop slashing mechanisms to maintain network security and integrity, which operate as both a deterrent and a corrective to penalize malicious behaviour and ensure compliance with protocol rules.
Managing Paid Advertising Campaigns
Staking Strategies: We design innovative staking mechanics to align with high staking percentages in order to meet the byzantine fault tolerance thresholds on Proof of Stake (PoS) networks for security. Our designs draw from a corpus of internal research and encourage wide-scale network participation, whilst enhancing both the validator and delegator user experience.
Game Theory Integration: We integrate advanced game-theory concepts and modelling to design economic and incentive structures that ensure fair and efficient network operation.
Consultancy
